PERSONAL DASHBOARD 2020

Open Letter to Bill Gates & Larry page. Please give us back control over our life

Dear Mr. Gates and Mr. Page,

In 2020, there will be so many companies and governments wanting to communicate with us, that it is impossible to keep overview. There will be so many criminals spamming us, trying to steal our identity and invading our privacy, that we will feel like loosing the battle. In 2020, more than ever before in history, we need control. We will want back control over our personal life, and we will want technology to enable "personal selfservice dashboards" and "permission instruments", like pictures and video's that only display if we give permission. We will want back control over our personal data, our subscriptions, our financial transactions, our privacy. Control over our communications with the rest of the world. We don't want to be available 24/7, we want to be selectively available. We need a tool to manage all our transactions, our communications and our personal files. We need a tool to protect us against identity theft and spam. A tool that integrates all information and communication flowing into and out of our mobile phone, our laptop, our home, and gives us the power of selective availability and selective communication. This tool will help us to make choices and create simplicity. We need this virtual driver seat because it is an essential tool for survival in the virtual and transparent future of 2020. And we must be in the driver's seat. Not the government. Not the bank. Not a global company. But we. We will be in charge and we can be in charge, for the first time in history.

I call this tool Personal Dashboard, a self-service Information, Communication & Privacy Control Centre. The next big thing after the website, and a likely bestseller to 8 billion citizens worldwide. Consider it to be your personal manager. With a few clicks, you subscribe and unsubscribe to the newspaper, you order your passport and a pizza, you obtain a residence permit, pay the rent. You allow or block ads. You allow companies and governments and friends to get access to you and to deal with you -- or not. You grant permission to companies and governments to use your personal data -- or not. In this Personal Dashboard, you will have a current account with your government. Government will act truly as one government, not as many. The motto is: 1 government, 1 face, 1 interface, 1 citizen card -- and your dashboard is the interface.

The problem is, no one is building Dashboard yet. Sure, there are some attempts, but they are weak. I urge everyone who cares about customer control, to build Dashboard. 8 billion people will buy Dashboard. Dashboard Company will be the new Google and the new Microsoft of 2020. Stop thinking paper. Stop thinking websites. Start thinking customer power. Start creating Dashboard, please. Give us back control over our life in 2020.

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